Google Ads Post-Campaign Policy
Objective:
The primary objective of our post-campaign policy is to analyze the results of our Google Ads campaigns to improve future efforts. We aim to assess key performance indicators (KPIs), make data-driven adjustments, and continue to refine our ad strategies for sustained success.

1. Post-Campaign Analysis and Reporting
Performance Review: After the completion of each campaign, a comprehensive performance review will be conducted. Key metrics to analyze include:

Impressions
Clicks
Click-through Rate (CTR)
Conversion Rate
Return on Ad Spend (ROAS)
Cost-per-Click (CPC)
Cost-per-Conversion (CPA)
Goal Achievement: Evaluate whether the initial campaign objectives (e.g., lead generation, traffic, sales) have been met. If goals were not achieved, identify areas for improvement.

Audience Insights: Analyze the demographics, location, interests, and behaviors of the users who interacted with our ads to better understand our target audience.

Ad Performance Evaluation: Review the performance of each ad variant to determine which messages and creative elements resonated the most with the audience.

2. Campaign Optimization and Adjustments
Refining Keywords: Based on post-campaign analysis, refine keyword strategies by adding high-performing keywords and eliminating underperforming ones.

Adjusting Bid Strategies: Reevaluate the bid strategy based on performance, considering adjustments in automated bidding, CPC, or CPA to maximize results.

Creative Testing: Continue to A/B test various ad copy and visuals to determine what yields the best results, allowing for constant optimization of ad creatives.

Budget Allocation: Review the budget and allocate it to the best-performing campaigns. Increase the budget for high-performing ads and reallocate from lower-performing campaigns.

3. Continuous Learning and Improvement
Documentation of Key Learnings: Track insights, trends, and best practices for each campaign and document them for future reference.

Customer Feedback: Consider feedback from customers, social media, and other channels to gain insights into the effectiveness of ads and make necessary adjustments.

Google Ads Video Campaign Policy
Objective:
The goal of this policy is to guide the execution of video campaigns that effectively promote Limeberry.in through visually engaging content on platforms such as YouTube and Google’s Display Network.

1. Video Campaign Goals
Brand Awareness: Use video ads to increase brand awareness by showcasing Limeberry’s unique offerings and value propositions in an engaging manner.

Lead Generation: Capture high-quality leads by encouraging viewers to visit Limeberry.in and complete forms, subscribe to newsletters, or take advantage of offers.

Engagement: Create video ads that encourage viewers to like, share, and comment, further increasing the reach of Limeberry’s message.

Conversions: Promote specific product offerings, sales, or services through video ads designed to drive action and convert views into actual sales.

2. Video Content Guidelines
Storytelling: The video should tell a compelling, engaging story about Limeberry’s products or services, focusing on solving customer problems or adding value. Keep the video concise and impactful.

Brand Consistency: Maintain consistency in tone, visuals, and messaging with Limeberry’s brand identity. The video must reflect the brand’s voice and mission.

Strong Call-to-Action (CTA): Each video ad must feature a clear CTA, directing viewers to take the next step, such as visiting the website, subscribing, or purchasing.

Quality Standards: Ensure that all video content meets high visual and audio quality standards. The production should be professional and attention-grabbing.

Video Length: Ideally, videos should be between 15-30 seconds to maximize engagement without losing the audience’s attention.

3. Video Ad Formats and Placement
YouTube Ads: Leverage skippable and non-skippable video ads, as well as video discovery ads on YouTube, targeting relevant user interests and behaviors.

Google Display Network: Display video ads on websites within Google’s Display Network that are relevant to the target audience, driving engagement and awareness.

Remarketing Ads: Use video remarketing strategies to re-engage users who have previously visited Limeberry.in, encouraging them to take action.

4. Targeting and Audience Segmentation
Interest-Based Targeting: Target users based on interests, behaviors, and demographics, ensuring that the video reaches the most relevant audience.

Demographic Targeting: Set demographic filters such as age, gender, location, and income to ensure video ads are shown to the most likely prospects.

Retargeting: Implement retargeting strategies to show video ads to users who have previously interacted with Limeberry’s website or ads but did not convert.

5. Video Campaign Optimization
Ad Scheduling: Schedule video ads to run during peak times when target audiences are most likely to engage.

Performance Metrics: Monitor key metrics such as view-through rate (VTR), engagement rate, clicks, and conversions. Adjust targeting and creative based on performance insights.

A/B Testing: Continuously test different versions of video ads to identify what resonates best with the audience. Make adjustments to optimize for engagement and conversions.

6. Compliance and Best Practices
Google Ads Policies Compliance: Ensure that all video ads comply with Google’s advertising policies, including rules on prohibited content, user privacy, and data collection.

Copyright Compliance: Use licensed music, visuals, and other content in the video ads. Ensure that all media used is legally compliant.

Transparency: If the video promotes an offer or discount, ensure that terms and conditions are clearly disclosed to avoid misleading users.

By following these post-campaign and video campaign policies, Limeberry.in will ensure that all Google Ads campaigns are optimized for performance, comply with advertising standards, and contribute to the long-term growth of the brand. Regular analysis and refinement will ensure that future campaigns are more effective, efficient, and aligned with business objectives.